Delivering Business Solutions to

Engage Audiences and Measure Responses

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Broadcasters
advertisters / brands
sports / live events
content creators

What are SmartTones?


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SmartTones is the most powerful audio watermarking solution available to connect media content from any audio source to mobile devices. Our technology uses the fastest synchronization speed in the market making it incredibly efficient to time sync your content and deliver context-driven calls to action. Using SmartTones in your next campaign will instantly immerse people into entertaining experiences they actually want to participate in, engage with and share.

  • Capture and monitor data in real-time with a comprehensive executive dashboard

  • Integrates into your existing app to enhance your brand and increase users

  • Privacy is always protected

BROADCASTERS

Television and radio broadcasters can finally measure audiences accurately in real-time.

Real-time ROI Data

Give your clients what they need – real-time return on investment (ROI) data on ad campaigns and programming that is PVR proof. Access audience response metrics and audience demographics through our executive dashboard.

Monetize Beyond the Stop-Set

No longer are you limited to ad sales within your predetermined commercial stop-sets. SmartTones-enabled broadcasts, allow for monetization during the content window, offering advertisers the ability to display brand messaging on mobile outside of commercial time.

Premium SmartAds

Increase your commercial ad rates by packaging on-air spots with companion second-screen brand experiences. SmartAds solve the industry need to align their digital ad strategy with their broadcast buys. Our triggers work in the background to produce internet analytics in a broadcast environment tracking delivery and responses under traditional CPM and CPC measurement models.

Enhanced Audience Reporting

The SmartTones Heartbeat Engine is for broadcasters who want continuous channel monitoring. This is used to accurately track real-time audience data metrics that go beyond traditional methods like PPM and diary solutions to provide higher accuracy, much wider surveys and person level data.

Live Broadcasting Encoder

On the fly encoding of content with SmartTones gives you the flexibility to instantly trigger context-driven digital experiences during your live broadcast. Live sports, news, talk shows, special events can all interact directly with the audience in real-time.

Empowering the Second Screen

Bring audiences closer than ever to your content in real time. Deliver bonus content directly to the viewer’s mobile device with exclusive behind-the-scenes footage, extended scenes, cast interviews, and audience trivia. SmartTones technology also offers the platform to increase audience engagement with powerful interactivity.

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ADVERTISERS / BRANDS

Engage consumers with moment marketing and track detailed responses to your campaigns.

Feature your brand with global content creators

We help brands worldwide secure placement deals with global content creators to showcase your brand in films, television, digital content, video games, music videos or celebrity endorsements. We use state-of-the-art algorithms to make it incredibly easy to help you discover, negotiate, close and complete entertainment deals anywhere in the world. Using SmartTones technology these deals are tracked and measured to prove your campaign’s ROI.

✓ Work with top Hollywood and Sports celebrities
✓ Sponsor exclusive entertainment industry events
✓ Obtain ROI reports to prove the products were viewed
✓ Track consumer response to campaigns
✓ Deliver affiliate links to drive sales

 Turn a 30 second spot into a 5 minute engagement

Contextually targeting audiences with interactive and entertaining experiences drives emotional responses. Now you can deliver instant calls to action and track every response.

✓ Instant purchases
✓ Contest entry
✓ Addictive games
✓ Coupon redemption
✓ Branded ChatBots

Audio is now visual

Radio advertising no longer needs to be a one-way conversation. The SmartTones advantage gives brands the power to deliver visual messages to phones whenever and wherever consumers are listening. Ensure your message is received by giving your audience a chance to capture your message in a convenient mobile wallet so they can take action at the right time.

✓ Extended engagement
✓ One touch activation
✓ Full screen or drop down ads
✓ GPS turn by turn directions
✓ One-touch phone number dialing

Connected Storytelling

Maximize your brand message impact by developing content consumers are excited to engage. Storytelling is a compelling tool to extend brand interactions beyond the confined ad space. The best part is that engagement is tracked and measured through a comprehensive executive dashboard proving your campaign’s ROI.

✓ Real-time response data
✓ Access audience demographics
✓ Prove campaign ROI
✓ Deliver context-driven experiences
✓ Instant call to action

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SPORTS and LIVE EVENTS

Fans can now be part of the action, playing along with the game for fun and prizes...

Predictive Play

Highly accurate SmartTones enables a new way to engage fans with play along participation in the game. Will this penalty be scored or saved? Which team will win? Who will score in the shootout? Will the next touchdown be a run or pass? Throughout the game fans are able to play along and predict what will happen next, compete against their friends and work to top the leaderboard. Turn passive watching into active play for fans and engage them with brands

Loyalty Programs

Reward your loyal fans with points programs that they participate in to earn points and redeem for merchandise, tickets and exclusive events. Points can be earned by attending a game in person, watching the game at home, playing along with predictive play, or any number of contests and games. Your sponsors receive longer interactions with their brand and reward status in your loyalty program. The SmartTones team has experience working with some of the largest loyalty programs world-wide.

Connect in-stadium and at home experiences

Fans at home can now also experience the in-stadium thrills of contests, giveaways and their moment of fame on the jumbotron. SmartTones tracks it all through their mobile device and stadium or TV/radio broadcasts, synchronizing the action in the stadium for the fans at home or in their cars. Help fans interact with their heroes on and off the field, boosting your players’ profile and increasing value for brand sponsorships and advertising.

 

Turn a 30 second spot into a 5 minute engagement

Contextually targeting audiences with interactive and entertaining experiences drives emotional responses. Now you can deliver instant calls to action and track every response.

✓ Instant purchases
✓ Contest entry
✓ Addictive games
✓ Coupon redemption
✓ Branded ChatBots

Audio is now visual

Radio advertising no longer needs to be a one-way conversation. The SmartTones advantage gives brands the power to deliver visual messages to phones whenever and wherever consumers are listening. Ensure your message is received by giving your audience a chance to capture your message in a convenient mobile wallet so they can take action at the right time.

✓ Extended engagement
✓ One touch activation
✓ Full screen or drop down ads
✓ GPS turn by turn directions
✓ One-touch phone number dialing

Feature your brand with global content creators

We help brands worldwide secure placement deals with global content creators to showcase your brand in films, television, digital content, video games, music videos or celebrity endorsements. We use state-of-the-art algorithms to make it incredibly easy to help you discover, negotiate, close and complete entertainment deals anywhere in the world. Using SmartTones technology these deals are tracked and measured to prove your campaign’s ROI.

✓ Work with top Hollywood and Sports celebrities
✓ Sponsor exclusive entertainment industry events
✓ Obtain ROI reports to prove the products were viewed
✓ Track consumer response to campaigns
✓ Deliver affiliate links to drive sales

Request A Demo

CONTENT CREATORS

Tell your story in new interactive ways and receive additional funding for your project.

Empowering the Second Screen

Bring audiences closer than ever to your content in real-time.  Deliver bonus content directly to the viewer’s mobile device with exclusive behind-the-scenes footage, extended scenes, cast interviews, and audience trivia. SmartTones technology also offers the platform to increase audience engagement with powerful interactivity.

Monetizing content with product placement

Connect your content to our brand partners to assist with financing your next project.  We negotiate win-win terms for both sides and manage all the deal terms. With our easy to use online portal you set the parameters of the agreement and we will only match you with brands that meet your needs.

✓ Secure additional financing for upcoming projects
✓ Profit sharing with affiliate links
✓ Provide ROI reports to prove product was viewed
✓ Track user engagement and measure responses
✓ PVR proof

Want to See SmartTones in Action?

Contact us today to get a sneak peek of our technology.

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